Friday, July 13, 2012

Solid Reliable Information To Help You Understand Email Marketing

By Mike Johnson

If you think that email marketing is no longer an effective tool, you are mistaken! Although email marketing was used before to solicit consumers online, it definitely is not exhausted. The infusion of new strategies ensures that email marketing campaigns remain on the cutting edge of technology. Read on for tips on how email marketing can work for you.

Make your marketing campaigns mesh with special events and holidays. Keep these issues in mind when planning your year. Use shopping holidays as an opportunity to develop targeted campaigns. Good times to do this would be Christmas or Valentine's Day. Even when sales are traditionally slow, give them a boost with a creative non-holiday promotion.

If you can get a celebrity endorsement for your product, a good place to include this is in a follow-up email to customers. Use the message to tell them about a special offer or other benefit they can receive right now. The postscript at the end could let them know their order can be placed by simply clicking on the link below.

Use multi-part emails to ensure that your reader is able to see the content. Some readers turn off HTML in their email client. A multi-part email includes plain text along with HTML, so that such readers will still get the message. This is worth the time you spend on it, because plain-text subscribers won't stay subscribed to HTML-only lists for long.

Try different email formats. Put your important information and any new offers near the beginning of your messages. Trying out different layouts will help you find what works the best. When you find your formula for success, stick with it. Your customers will appreciate being given the time to learn where the various elements of the email are so they know what will come next week.

Stick to one subject per message and don't meander. You should avoid boring or overwhelming customers with marketing emails which contain excessive content. Think of what your message is, and say it clearly and simply. This will create a happy reader, that translates into a happy customer.

Place your unsubscribe link in a conspicuous place in your email, like the footer. Never fail to give your customers this unsubscribe link, and you should never bury this link within the text that makes it difficult to be located. You never want your readers to feel as if they don't have a choice in receiving your emails.

Be certain you send correspondence only to those eager to receive it. Most people treat email from unknown parties as spam. This will have them thinking if they know who you are or even care about what you are selling. They're likely to delete your email, wasting everyone's time.

On your sign-up page, give your customers the option of providing their first name. This will allow you to include their name in your marketing emails, giving the mailings a personal, friendly touch. This will help build customer relationships.

Hopefully, you have seen from this article, the importance of an email campaign that builds interest and value with your customers. The more spam your emails are, the quicker that your email base will be unsubscribing. Put the points in the preceding paragraphs into play so you are able to create quality messages your customers find benefit from subscribing to.

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