Thursday, December 8, 2011

Will A Loyal Customer Please Stand Up?

By Willie Green

How do you keep visitors loyal to your site? That is the question.

The answer?

Reward them so they will keep on coming back.

Customers have the tendency to readily sign up for anything being offered to them when they know that they are getting something for it. And chances are, when they see that you deliver what you promised, they would gladly come back for more to see what you have to offer the next time around.

You can give customers discount coupons, free trials, and so on. This would make them willing to register and give their information to you.

You can also give them free samples of what your site offers. The more rewards you give, the more familiar customers will be with your product. The will then lead to better responses. They might even give your recommendations for new customers.

But first, make your website work. Since your site will be your initial marketing material, you need to make sure that your message will get through to them.

Here are some of the kinds of messages you need and need not use on your site.

Make them short and convincing. Exclude detailed product information and long stories about you or the company.

Make use of short titles and bulleted points or emphasis. This makes reading easy, so customers can absorb your information quickly. You may want to put up a summary at the top and link it to the information you want read. You want your readers to have quick access to the things that they want to know.

Also set up an easy way for your customers to update their info or unsubscribe. Check your site from time to time to make sure that all your information is up to date. If all you've got is outdated info, then visitors won't bother coming to your site again.

Spam is a no-no. This is a big NO.

Try to be unique. You should try to have a few things that makes you different, such as a special service.

Lastly, support your promotion. You shouldn't stop with sending out your promotion. Follow them up. And do it as early as possible.

Do you now grasp what you need to do to gain loyalty in your customers?

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