Thursday, December 1, 2011

Why Niche Marketing Can Be Lucrative

By Dierdre Callan

Niche marketing is a phrase you will often come across referred to on online chat rooms and forums in connection with ways to make money on the Internet. Basically, we are referring to that component of a bigger market defined by a group of individuals with more specialist wants for goods and services that offer a business opportunity. Looking to sell in a narrower niche market can be a more lucrative business model since there are people interested to purchase from you but with less competitors. In this article, we will discuss how you can turn niche marketing into a profitable business.

Firstly, your first task is to find a lucrative niche market and as luck would have it, there are sites that can help you do this very easily. Two of the best sites to start your search for a niche are Amazon and Clickbank. Here you'll discover plenty of ideas for potential niches. They have made this more painless in the way that they have a lot of different categories and you can also usually see what is selling well. You will want to note down some of these products so that you can refer to them when you would like to advance to the next phase of your research.

Next, you will be weeding out those product markets from your list that are extremely competitive by using keyword research. Tools to assist you in doing keyword research are in abundance, some no-cost and some you pay for, but the free Google keyword tool is just fine when you are just beginning. The chief aim in keyword research is to start with broad category words and increasingly drill down into longer key phrases that still have a modest search volume. Oftentimes these 'long-tailed' keywords will have fewer competition and are the ones you need to be aiming for in your niche market.

Having chosen those longer key phrases with modest numbers of searches each month, you can now continue and find those with the least numbers of sites targetting the same phrase. To do this is easy - just type the term within quotation marks into the Google's search bar and press submit. The number of search results that Google returns is an indication of how many sites out there are using your potential key phrase. Obviously, a moneymaking niche will be one without too many competing sites. You will likely discover that several of your longer keyword phrases refer to a certain make and model of a product. This is terrific news because they're used to look for products by people on the point of purchasing and not simply browsing.

You should now be in a position where you can begin to construct a site to target a niche that your research suggests will be lucrative. Numerous people, who are not especially knowledgeable about building websites, use the Wordpress blog platform to get their first web site up and running right away. Wordpress web sites are easily crawled by the search engines. If you can buy a domain name the same as one of the keywords you would like to target then this can help your web site to achieve higher search engine rankings. Don't use trademarked names since companies may well object and make you change it.

As soon as your web site is up and running and getting a fair number of visitors, you can then start to monetize your web site and generate a regular income from it. Alternatively, you may wish to sell it later as a profitable business for which there is a ready market.

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