Wednesday, November 30, 2011

The Ins and Outs of Off Page SEO

By Christian Wade


To succeed with SEO, you not only have to focus on your site itself, but you also have to be aware of off page optimization as well. When you first start out with SEO, this may confuse you, but it's not really that complicated once you get started. So let's look at some critical off page SEO factors that you need to be aware of to get your site ranking well.

First and foremost, remember that the page you're getting your backlink from should be popular enough. The sites you get from your backlinks from need to be known in your niche and have some presence. The more popular your referrer pages are, the better off your site will be. But don't ignore all the other targeted backlinks. This is only one factor that you need to consider when looking at gaining backlinks. Your results with off page SEO depend on the quality of your backlinks but it isn't as difficult as others make it out to be.

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If there are too many outgoing links to your referrer page or your site can look unimportant. The major search engines are very strict about site that seem to be involved in link exchange programs and crack down on them so be sure not to give them that impression regarding your site. It's okay to have a few outgoing links to your referrer page but avoid having too many. Your incoming links are what really helps your SEO, anyway, not your outgoing links.

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You should ask yourself if your website has a theme or whether there are many unrelated keywords and topics on it. You boost your chances of getting ranked for your targeted keywords when you create a tightly themed website. Creating a focused website makes it easier to let the search engines know what keywords you want to be ranked for. You don't want to mislead the search engine spiders, after all. So it's very important for your website's pages to revolve around one single theme.

Lastly, it's important to make sure all the sites you link to are legitimate and not spammy. Search engines are very particular about spammy websites so getting a backlink from one will make your website look bad. It's necessary to have good neighbors; this is especially true when it comes to SEO. Every website that you link to should be relevant to your own site as well as be reputable and genuine. There are several factors that need to be focused on when dealing with search engine optimization. Start applying what you've learned here to get the best results from your off page SEO.




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