It need not be costly to have someone build a small business website for you and in theory the website will soon pay for itself in the income it generates from new sales. You may be thinking about having a go at building your own website. Ask yourself these questions. first of all, do you have the time necessary to dedicate to putting a website together? and secondly, what do you want your website to achieve for you?
It is not an impossible task to build your own basic site for your business. Not that I am suggesting web design is a piece of cake.. it is nevertheless something in which you can produce surprisingresults with a little applied learning and study.
For you to be successful in building your own website you will need to be confident in your ability to pick up new things easily and good at working out the way to find your way around new systems. Before you can begin, you will need to gain some idea of CSS, HTML and basic web design and layout. This list nevertheless is not exhaustive.
Lets return now to our first question. Do you actually have time on your hands to develop these skills?
You might feel that you would be glad to put the hours in to learn the fundamentals as you are feeling fed up with working for others and want to start up on your own. Get yourself online, hit some tutorial sites, log in to Amazon and buy the latest 'Build Your Own Website' book. There are plenty of routes for study and almost all of them will take you in the right direction.
You may however be looking into this option from a completely different situation. Perhaps however you are already struggling to manage your current workload. Building your own business website in this situation is not going to do you, your business or your family life any favours and if you aren't able to concentrate on what you are trying to accomplish then the finished product isn't going to do your business justice.
Second question to ask yourself. What is it that you would like your new website to achieve for you? As well as coming up with an answer to this have a think about where you fit in to your market and have a look at the websites owned by your direct competitors.
If you are wanting your website to provide a basic web presence with your contact details, enabling potential customers in your local area to find and contact you. A small site appearing in the search engine results may be all you want. A basic website to fulfil this need is entirely achievable.
Your type of business may come under what is deemed to be a more professional category such as accounting, law or finance. Would a basic looking site give the appropriate impression to your potential customers? Do a Google search for some search terms that you would like to have a website ranking for. What sort of quality site do your direct competitors have? Be realistic, if you feel the standard is higher than you are going to be able to reach yourself, you would probably be better off hiring a professional web designer.
So, to summarise; If you have the time required to develop the new skills you require and go on to build a site of a high enough standard for your needs, then go for it! but if not, then youshould hire a professional. Remember, creating your new site is just the first stage, you will have wasted your time if people are unable to find it on Google. For your website to be successful, you need it to reach high in the search engine rankings.
If you are a small business owner and you don't have some sort of web presence to promote it then you are missing out on key potential customers and sales. Creating a website for you business may not be impossible to do alone but you first need to work out whether you have the time to learn how to do it and whether or not the results will bring you increased sales.
It is not an impossible task to build your own basic site for your business. Not that I am suggesting web design is a piece of cake.. it is nevertheless something in which you can produce surprisingresults with a little applied learning and study.
For you to be successful in building your own website you will need to be confident in your ability to pick up new things easily and good at working out the way to find your way around new systems. Before you can begin, you will need to gain some idea of CSS, HTML and basic web design and layout. This list nevertheless is not exhaustive.
Lets return now to our first question. Do you actually have time on your hands to develop these skills?
You might feel that you would be glad to put the hours in to learn the fundamentals as you are feeling fed up with working for others and want to start up on your own. Get yourself online, hit some tutorial sites, log in to Amazon and buy the latest 'Build Your Own Website' book. There are plenty of routes for study and almost all of them will take you in the right direction.
You may however be looking into this option from a completely different situation. Perhaps however you are already struggling to manage your current workload. Building your own business website in this situation is not going to do you, your business or your family life any favours and if you aren't able to concentrate on what you are trying to accomplish then the finished product isn't going to do your business justice.
Second question to ask yourself. What is it that you would like your new website to achieve for you? As well as coming up with an answer to this have a think about where you fit in to your market and have a look at the websites owned by your direct competitors.
If you are wanting your website to provide a basic web presence with your contact details, enabling potential customers in your local area to find and contact you. A small site appearing in the search engine results may be all you want. A basic website to fulfil this need is entirely achievable.
Your type of business may come under what is deemed to be a more professional category such as accounting, law or finance. Would a basic looking site give the appropriate impression to your potential customers? Do a Google search for some search terms that you would like to have a website ranking for. What sort of quality site do your direct competitors have? Be realistic, if you feel the standard is higher than you are going to be able to reach yourself, you would probably be better off hiring a professional web designer.
So, to summarise; If you have the time required to develop the new skills you require and go on to build a site of a high enough standard for your needs, then go for it! but if not, then youshould hire a professional. Remember, creating your new site is just the first stage, you will have wasted your time if people are unable to find it on Google. For your website to be successful, you need it to reach high in the search engine rankings.
If you are a small business owner and you don't have some sort of web presence to promote it then you are missing out on key potential customers and sales. Creating a website for you business may not be impossible to do alone but you first need to work out whether you have the time to learn how to do it and whether or not the results will bring you increased sales.
About the Author:
Web Design Bristol agency Willow Tree Design has created many successful, high ranking websites for small and medium sized businesses. We can give you help and advice on setting up your new business website and offer SEO services to help you make your new site successful. Bristol Web Design.
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