Okay so you've just started your personal SEO business and you are keen to country some buyers and start generating money. Needs to be simple enough, right? I mean, you have just organised your very first meeting with a brand new customer tomorrow! What could possibly go wrong?
Answer - a lot!
Unless of course you find out not to fall into the habit of saying "yes" all the time.
I mention this in my SEO organization startup guide. It is a popular mistake, and one which could put you in an awkward case if you happen to be not careful. Due to the fact I see this problem so often, I thought Id touch on it in this article.
So what is the big deal about saying yes?
Saying yes much during your very first meeting with a new customer may appear as being a great idea at the time. It may mean securing a big project, it might mean landing more consumers via referrals and it may possibly even mean creating additional income - but essentially it could also trigger additional regrets and embarrassments later on. Allow me explain why.
Let's say for examples sake you have met with a capacity customer either at your own office, or a local caf and they are providing you with documentation and a bit of an insight into their corporation and what they'd like to obtain by undertaking your services. Now, speaking from experience I can tell you that there is generally a couple of types of clients; that is, people that come in suits and tie, bringing huge bundles of files and folders absolutely jam packed with each conceivable bit of information ever needed, and then there's those people that just rock up empty handed inside a pair of jeans and a polo shirt with no even a pen to take in notes.
Either way, a thing is for certain, at some point you will be heading to become expected to answer a lot of questions, concerns and almost certainly objections on a spot. This really is in which you have to usually remain in control. This can be vital for your success.
When it comes to freelancing as an SEO consultant, consumers like to ask 3 questions; and I can tell you from experience that these Three queries are always....
* Can you guarantee me very first post in Google? * How much will this cost? * How extended will this take?
These are most genuinely moments during the meeting exactly where it is advisable to stop and believe just before you smile, nod your head and agree to anything that you simply know is almost certainly to become well beyond the scope from the project or your own capability.
Now of course I'm not suggesting that you simply resist answering any questions put forward, but far more so, take in your time in the responses you give and think previous to you speak. Avoid feeling pressured into owning to give estimates on timeframes, prices or one thing else which could require additional analysis in the project in detail.
Politely tell the client that previous to generating any assumptions or giving inaccurate estimates, that it would be most effective to at least be given sufficient time to go more than the project details, plus the details they have provided, and in return, offer them with an indepth SEO proposal that will address any, and if not all the concerns they might have.
Ideally, it's usually finest to maintain a secondary meeting, and go more than the proposal and project details, and then, once you have a far better understanding from the project itself, answer any queries your buyer has with confidence in knowing exactly what is involved.
Answer - a lot!
Unless of course you find out not to fall into the habit of saying "yes" all the time.
I mention this in my SEO organization startup guide. It is a popular mistake, and one which could put you in an awkward case if you happen to be not careful. Due to the fact I see this problem so often, I thought Id touch on it in this article.
So what is the big deal about saying yes?
Saying yes much during your very first meeting with a new customer may appear as being a great idea at the time. It may mean securing a big project, it might mean landing more consumers via referrals and it may possibly even mean creating additional income - but essentially it could also trigger additional regrets and embarrassments later on. Allow me explain why.
Let's say for examples sake you have met with a capacity customer either at your own office, or a local caf and they are providing you with documentation and a bit of an insight into their corporation and what they'd like to obtain by undertaking your services. Now, speaking from experience I can tell you that there is generally a couple of types of clients; that is, people that come in suits and tie, bringing huge bundles of files and folders absolutely jam packed with each conceivable bit of information ever needed, and then there's those people that just rock up empty handed inside a pair of jeans and a polo shirt with no even a pen to take in notes.
Either way, a thing is for certain, at some point you will be heading to become expected to answer a lot of questions, concerns and almost certainly objections on a spot. This really is in which you have to usually remain in control. This can be vital for your success.
When it comes to freelancing as an SEO consultant, consumers like to ask 3 questions; and I can tell you from experience that these Three queries are always....
* Can you guarantee me very first post in Google? * How much will this cost? * How extended will this take?
These are most genuinely moments during the meeting exactly where it is advisable to stop and believe just before you smile, nod your head and agree to anything that you simply know is almost certainly to become well beyond the scope from the project or your own capability.
Now of course I'm not suggesting that you simply resist answering any questions put forward, but far more so, take in your time in the responses you give and think previous to you speak. Avoid feeling pressured into owning to give estimates on timeframes, prices or one thing else which could require additional analysis in the project in detail.
Politely tell the client that previous to generating any assumptions or giving inaccurate estimates, that it would be most effective to at least be given sufficient time to go more than the project details, plus the details they have provided, and in return, offer them with an indepth SEO proposal that will address any, and if not all the concerns they might have.
Ideally, it's usually finest to maintain a secondary meeting, and go more than the proposal and project details, and then, once you have a far better understanding from the project itself, answer any queries your buyer has with confidence in knowing exactly what is involved.
About the Author:
A single from the Biggest Mistakes Most Consultants Make When Beginning Their SEO Corporation - Check Out seo business and google places seo
0 comments:
Post a Comment