Friday, November 25, 2011

Making Use Of Recent Events To Boost Your Blog

By Michael James Wilson


Blogging applications continue to turn out to be considerably more powerful. Needless to say perhaps the best platform for real time updates lies with Twitter, nevertheless that only sets the stage for bloggers. Most niche markets can be related to news stories along with a little imagination. When done right, posting about a hot news story can supercharge your targeted readership greatly. There are many terrific tools to help you accomplish this, and you may presently be aware of some of them.

Your ultimate goal is to get a page 1 listing on Google for the news item. It's difficult to beat out the major news sites for these few spots. Incorporating 'update" or a similar prefix to your title keywords can sometimes give you an advantage. Sometimes Google lists these kinds of updates in a different category on page 1, and includes ordinary blogs. You will definately get better, over time, identifying the best strategies for taking advantage of news stories to get additional readers to your blog.

To keep up with breaking news you may use a number of technologies. TV news can occasionally provide good leads, especially almost all news channels. However you do need to move quickly and get your story on your own blog as fast as possible. Yesterday's headlines will not work using this method. Twitter is a fantastic way to keep up to date on news stories as they are taking place. Twitter basically broadcasts accounts as the news is going on, from everywhere in the world.

We do not advise using Google Alerts for this strategy because it is not quick enough. You should not be getting "alerts" about some other people's blog posts because that implies they've beat you to it. It all will depend on your niche, which means you will have to research the type of news trends applicable for your blog. If time is not highly important, then you can keep an eye on alerts as well as Google trends. Blogging about news highly relevant to your market can regularly help you to get higher rankings.

As soon as your blog post is up you can send a Tweet to let your readers know to check it out. This could also bring new readers to your post because Google sometimes shows Tweets on page 1 search results. This is certainly worth trying because you never know whether it will work for you. Nevertheless, you will gain exposure for your blog by combining the power of timely blog posts and using Twitter to drive individuals to your blog.




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