Saturday, November 19, 2011

Key Attributes Of Good Webinar Software

By Ken Morrison


Webinar software is useful for companies in need of a top-down and cost effective solution for web conferencing. Simply put, the organizer wants to provide information on the web live and simultaneously to multiple recipients, like conference calls on the telephone or slide show presentations in person. The recipients here should be able to participate with questions, polls, etc.

It is not difficult to find the most suitable product/service for this purpose, because the market is still new and not many providers can claim to be reputed and affordable. Those that do pass these litmus tests need to be further verified for certain attributes that are essential for web conferencing. Here is a listing of these attributes that will be useful in helping make the choice.

The first consideration is the cost, and it should either have a one-time purchase price as a product or a yearly fee for a hosted service. It's no good if there's a high metered usage system or a heavy monthly fee. After all, the main advantage to using such a solution is to minimize the cost in terms of time and money required for bringing together people in different locations. It's not much help if the solution itself costs a lot.

Another thing that is important is that it should be easy to install and use. For a web based service that runs in a browser, there doesn't have to be any installation. For those who prefer a desktop application, it shouldn't be too bulky and there should not be any connection or integration problems.

Advanced features available in the latest versions today include streaming video support and desktop and application sharing. This means participants will be able to demonstrate and work together, rather than just explain verbally. Live video using web cams makes the application that much more useful and robust.

Another key feature for webinar software that is useful in a corporate environment is the ability to record everything. In the online and paperless age, digital records are extremely important. A company has to follow an established protocol for recording online meetings and make sure the product or service chosen is able to provide compliance.




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